When Buzz Burrell became the Brand Manager at Ultimate Direction in early-2012, the brand was dead. No longer, much thanks to a brilliant product and marketing story: the Signature Series running vests. They’re now de facto mandatory equipment in the ultrarunning scene, and I see them regularly on Boulder’s foothills trails, too. Nice work, Buzz!
The original Signature Series were designed by men, and unsurprisingly were fit for men as well, despite supposed unisex sizing. So Buzz corralled a harem of female ultrarunners — including Amanda — to develop the Jenny Collection, which launched this spring. Amanda has been using her Ultra Vesta for months and posted a review yesterday on Ultimate Direction’s blog.
Coinciding with a delivery of new packs this week, UD is offering a 20% off coupon. Here are the details:
- Offer: Get 20% off site-wide at UltimateDirection.com
- Code: JUNE20
- Start: 6/18/14
- End: 6/26/14 at 11:59pm MT